Over the last ten years, Joel Kamm has been working as a design consultant and/or running his own design business.
Joel Kamm has worked with LED companies designing their current package that meet the Walmart/Sam’s 7R’s and increased visual awareness on shelf. Joel Kamm redesigned packages with some very important and obvious upgrades. The new design incorporated a handle on the 52”x42”x5” RPET package. An insert was incorporated into the package with a life size image of the product and added a spot varnish to make the product stand out on the background. To minimize the use of RPET, Joel Kamm worked with the print vendor to design a shape and ridges to withstand the weight and shipping from China. Joel Kamm standardized the CMYK color separation and print materials to recycled corrugated with the Chinese print vendor to maintain constancy within their printing schedules.
Joel Kamm has also worked with Velcro USA Inc,. To learn more, please contact me to discuss my work with VELCRO USA Inc,.
Joel Kamm worked with The Gillette Company launched its first-ever multi-category, megabrand called Fusion with the goal of making it the next billion dollar brand to follow in the footsteps of the MACH family razor launch. Fusion introduced two new razors (Fusion Manual and Fusion Power) and a portfolio of male shave gels and after shave products. Successful Design strategy for the Fusion launch depended on 2 key elements: Best-in-Class Brilliant Retail Execution and Launch & Leverage with Fusion. Supported the bold goal of designing the Fusion in-store environment that would help Gillette achieve 75% of the blade/razor “share of sight” in-store and national display activity that would be sustained throughout the entire year. Joel Kamm managed and art directed all Fusion launch/post-launch displays, which includes, Standard National- Over 24 design executions, Semi-Permanent- Over 8 design executions, Permanent- Over 5 design executions (Including customization for Wal-Mart, Club, Target), North American Merchandising: Over 15 separate national and account specific special packs. Including Launch, Father’s Day, Ethnic- African American & Hispanic, MLB, Wal-Mart Sound Check, Regimen Packs. In-Store Support: Multiple in-store elements including News America POP program, branded shopping cards, kiddie carts, banners, and additional account-specific retail requests. FSCI’s: Over 10 Free Standing Circular Inserts. Including, teaser ads, launch value coupons, and promotional messages. Gillette Retail Innovation Lab: Helped design the Gillette Retail Innovation Lab in Boston to bring Fusion to life at retail and for the sales force and trade customers. All printed in either 6 specialty colors on foil or 2 spot and CMYK all on different substrates. Joel Kamm’s responsibilities after launch was to be the keeper of the brand. After initial launch of every product, Gillette proceeds with a secondary and tertiary launch. Joel Kamm was responsible for the transition of the initial launch materials into their secondary launch by executing an printing conversion from 6 specialty color printing to 2 spot & CMYK on SBS. Once the products were out in market for 12 months, Joel Kamm was responsible for the printing conversion to flood coat and CMYK printing of all initial launch materials. Joel kamm worked with an outside color separating company (ILI) for the timely execution of all color separating and press checks.